Most people have noticed that there are now Google ads on the site as a way to help pay for the hosting. As of April the 8th, Google is taking a new approach it calls interest-based to serve ads on websites. Basically it means that Google drops a cookie that collects non-personally identifiable information that enables them to serve ads according to the websites a visitor has already been to…
So when ads pop up when you land on a site, they are targeted according to your surfing history by Google and not by any whim of Multidays.com. I try and filter ads that are not suitable for the site content and for things I don’t happen to agree with or like. I am able to exercise some control over what appears on the site but, as Google so kindly pointed out, I have no control over where visitors have been before.
Therefore, we are in the position of being able to choose, to some extent, which ads we see and which ads we dont see.
In their own words:
How does Google determine user interest categories?
As users browse websites in the AdSense network, including YouTube, Google stores an advertising cookie in a user’s browser to understand the types of pages that user is visiting. This information is used to show ads based on interest categories that might appeal to your users. For example, if a user browses many sports-related websites displaying AdSense ads or watches sports-related videos on YouTube, Google may associate a sports interest category with their cookie and show the user more sports-related ads. Users can also edit their list of interest categories within the Ads Preferences Manager.
The user information we gather from AdSense sites is used in accordance with Google’s privacy policy. It is not used to identify users personally and we don’t show ads based on personal information. We also will not show ads based on sensitive information or interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories, without a user’s opt-in consent.
Be the first to comment