PRESS RELEASE: May 29, 2007
THE COASTAL CHALLENGE AND THE NEPAL TREK AND TRAIL RUN FORM STRATEGIC ALLIANCE
Promotional Partnership Expands Events’ Reach Into Growing Adventure Travel and Outdoor Enthusiast Markets
Trumbull, Conn. – The Coastal Challenge, the World’s Expedition RunTM, and the Nepal Trek and Trail Run, have formed a strategic alliance to help promote both events to new audiences around the globe.
Set on different sides of the world, The Coastal Challenge, now in its fourth season in Costa Rica, and the new Nepal Trek and Trail Run scheduled for November in its namesake country, have forged a partnership in order to expand on each organization’s strong networks, pursue relevant cross-promotional activities and provide participants with a broader range of options when it comes to travel with like-minded organizations. The partnership will help each event capitalize on their similarities as well as their differences.
“While our formats may differ, both events embody the spirit of adventure and speak to a growing audience that is seeking out an enriching and life affirming travel experience whether racing across Costa Rica or trekking through Nepal,” said Tim Holmstrom, race director for The Coastal Challenge.
The Coastal Challenge, which has become one of the world’s toughest long distance running competitions, is a six-day, 200+ km foot race through remote sections of Costa Rica. The Nepal Trek and Trail Run is less competitive and highlights trekking through the breathtaking Himalayan Mountains, experiencing the local culture, with one day slated for a competitive 1/2 marathon distance run.
“The Nepal Trek and Trail Run and The Coastal Challenge are exceptional events put on by people who share a commitment to the regions they travel in and event participants. This commitment drives the partnership and serves as a foundation for both teams to deliver successful, well rounded, safe events that not only respect but give back to the community,” said John Oliva, race director for the Nepal Trek and Trail Run.
Both events will work towards expanding their reach within running communities and various outdoor enthusiast groups while engaging in a series of carefully coordinated cross-promotional efforts. One initial benefit for both events is the ability to promote a reciprocal entry program. One free entry to The Coastal Challenge will be given out as a prize at this year’s Nepal Trek and Trail Run, and competitors at The Coastal Challenge 2008 will have a chance to win one free entry to the Nepal Trek and Trail Run in 2008. More information about The Coastal Challenge can be found at http://cmpgnr.com/r.html?c=972173&r=971397&t=399663852&l=1&d=88380325&u=http%3a%2f%2fwww%2ethecoastalchallenge%2ecom%2f&g=0&f=-1
Information about the Nepal Trek and Trail Run is available at http://cmpgnr.com/r.html?c=972173&r=971397&t=399663852&l=1&d=88380323&u=http%3a%2f%2fwww%2enepaltrekandtrail%2ecom%2f%2e&g=0&f=-1
About The Coastal Challenge
Set on Costa Rica’s Northwest Coast, The 2008 Coastal Challenge is the “World’s Expedition Runâ„¢,” releasing runners over approximately 200 kilometers of exotic and wild Costa Rican mountainous regions and rugged coastline. For six days, runners embrace the spirit of adventure, discovery and camaraderie within a long distance running competition while crossing back country roads and rugged jungle trails and navigating volcanic regions, wide river crossings, rainforests, windswept highlands, beaches, and rock outcroppings. It is an expedition run of epic proportions introducing competitors to the hospitality of the local Tico culture while pushing the limits of their will and endurance. For more information visit www.thecoastalchallenge.com.
About The Nepal Trek and Trail Run
The Nepal Trek and Trail Run includes a sightseeing tour of Kathmandu then a flight to Pokhara to begin the trek. The journey weaves through the lower-altitude Annapurna region of Nepal then guides will lead trekkers through lush bamboo forests and rice fields, across many waterfalls and to stunning views of the Himalayas. The half marathon, to be held on day nine of the trek, goes through Rhododendron forests and mind-boggling valleys that reach as far as India’s border. A portion of the proceeds from the Nepal Trek and Trail Run will benefit the Himalayan Cataract Project. The Nepal Trek & Trail Run hopes to raise enough funds to sponsor an eye clinic that will treat 1000 patients and perform 250 surgeries.
MEDIA CONTACT:
Van Holmes
The Coastal Challenge
310-434-9250
[email protected]
Amanda Daflos
The Nepal Trek and Trail Run
303-819-7232
[email protected]
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